Super sorry
O.B. tries to make amends.
O.B., with the help of Lowe Roche in Toronto, is extending an extremely heartfelt apology to Canadian customers following a distribution problem. To make amends, the brand is saying sorry by way of a personalized music video that was sent out to its customer database of 65,000. All viewers have to do is type in their name, and before long, they’ll see it tattooed on the singer’s body and hear it whispered aloud, with digital rose petals blown in their faces. Talk about romance!
Credits:
advertiser: O.B. Tampons, Johnson & Johnson
agency: Lowe Roche
audio production: Keen Music
production co: The Garden
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply