Fairies & Dragons, oh my!
Happy Meals enter the 21st century. Finally.
Credits
| advertiser: | McDonald’s Europe |
|---|---|
| agency: | Fuel Industries |
Ottawa’s Fuel Industries dreamt up a mystical digital property for McDonald’s. This spring, kids in Europe will find CD-ROMS with virtual Fairies & Dragons to play with
in their Happy Meals. The digi-creatures are expected to fly into North America in 2009.
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