Le Lait sneaks into showrooms
Surprise! Le Lait's unique product placement lands milk cartons in furniture store showrooms.
Credits
| advertiser: | Nicole Dubé, Fédération des producteurs de lait du Québec |
|---|---|
| media agency: | Touché! PHD |
| media: | Alexandre-Pascal Lamoureux, Charles Étienne Morier |
| ad agency: | BBDO Montréal |
| CD: | Daniel Andréani |
| creative team: | Dominique Audet, Christopher Jones |
| account director: | Lyne Clermont |
| account coordinator: | Mélie-Jade Dagenais |
| production: | Michèle Blanchette |
| retouching: | Marc Denault, Martine Cyr |
| photography: | Dominique Malaterre, Tilt |
Le Lait stocked showroom fridges full of milk cartons at 10 Brault & Martineau locations in the Greater Montréal Area. The cartons were placed in pairs to reinforce Le Lait’s
‘two is better’ positioning.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply