What stinks?

Braintrust Canada talks some shit.

Credits

advertiser: Madga Kapp, BrainTrust
agency: Smak
VP/CD: Claire Lamont
AD: Nicole Sahl Vingoft
account services: Blair French

Braintrust Canada is hoping that young men will catch a whiff of its new campaign about the importance of protecting against head injuries. Some scat in the skatepark tries to send the message that head injuries just plain stink.