What’s the story?
Ikea wants to give you a bedtime story.
Credits
| advertiser: | Ikea Canada |
|---|---|
| agency: | zig |
| executive CD: | Martin Beauvais |
| AD: | Niall Kelly |
| associate CD/CW: | Michael Clowater |
| French writer: | Gerald Coulombe |
| strategic planner: | Mark Aronson |
| illustrator: | Kyla Vanderklugt |
| team leader: | Lesley Rivard |
| project manager: | Natalie Sammut |
| print production manager: | Jen Dark |
| photographer: | Stacey Brandford |
| designer: | Jennifer Cranston |
Having trouble finishing your book before falling asleep on that comfy Ikea mattress? The Swedish furniture company wants to help by giving new meaning to the term ‘short story’ with this nifty print ad insertion.
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