What’s the story?

Ikea wants to give you a bedtime story.


advertiser: Ikea Canada
agency: zig
executive CD: Martin Beauvais
AD: Niall Kelly
associate CD/CW: Michael Clowater
French writer: Gerald Coulombe
strategic planner: Mark Aronson
illustrator: Kyla Vanderklugt
team leader: Lesley Rivard
project manager: Natalie Sammut
print production manager: Jen Dark
photographer: Stacey Brandford
designer: Jennifer Cranston

Having trouble finishing your book before falling asleep on that comfy Ikea mattress? The Swedish furniture company wants to help by giving new meaning to the term ‘short story’ with this nifty print ad insertion.