5,000 paper gulls
These OCAD students help a ballet soar.
Credits
| advertiser: | The National Ballet of Canada |
|---|---|
| chair of OCAD advertising program: | Tony Kerr |
| OCAD student team: | Hannah Smit, Sam Archibald, Olivia Chow, Julia Dickinson |
Students from the graduating class of OCAD’s ad program, along with five ad shops, were employed by the National Ballet of Canada to promote six productions in its 2008/2009 season. For The Seagull, students distributed 5,000 origami seagulls across Toronto. When unfolded, the paper gulls reveal a flyer with ballet info and instructions on how to text to win tickets, as well as how to refold the gulls.
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