Don’t look stupid
Self-tanning lotion? Paper towels? Neither should be overused.
Credits
| agency: | DDB Canada, Vancouver |
|---|---|
| CCO: | Alan Russell |
| CD: | Dean Lee |
| writer: | Jarrod Banadyga |
| AD: | Chris Moore |
| account supervisor: | Steve Kennedy |
| producer: | Helen Wynne |
This is one of a few inhouse executions by DDB Canada to support the agency’s sustainability program ECHO, which is helping it to become more socially and evironmentally conscious. The internal campaign was launched in all of DDB’s offices in Canada. Even the posters are environmentally friendly, being printed on corrugated cardboard.
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