Last words on the campaign trail
Veet's pretty smooth when it comes to politics.
Credits
| advertiser: | Reckitt Benckiser, Veet |
|---|---|
| agency: | Sharpe Blackmore Euro RSCG |
| creative team: | Euro RSCG, Sydney |
| CD: | Rowan Dean |
| AD: | Patrycja Lukjanow |
| copywriter: | John Gault |
The wit and timing employed by Reckitt Benckiser in unveiling this ad for it’s Veet depilatory brand was priceless. Toronto-based Sharpe Blackmore Euro RSCG helped them run this cheeky bit of advertising by way of political commentary in Saturday’s editions of the Toronto Star and Montreal Gazette. The ad, which was originally produced by the agency’s colleagues in Australia, will also run in different countries around the world throughout the next few weeks.
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