Don’t brutalize the bread
It’s time that we all said no to croissant cruelty.
Credits
| advertiser: | Gay Lea Foods |
|---|---|
| agency: | john st. |
| CDs: | Angus Tucker, Stephen Jurisic |
| AD: | Ibraheem Youssef |
| copywriter: | Paul Constantakis |
| photographer: | Shanghoon – Westside Studios |
| agency producer: | Marietta Sterman |
| account service: | Melissa Tobenstein, Ashley Resnick |
Toronto’s john st. developed this ad for Gay Lea Foods’ spreadable butter to bring awareness to saddening and sadistic acts of bread and pastry abuse. These scrumptious food stuffs are often victimized by the unyielding cruelty of hard butter. We agree that something must be done. After all, nobody likes damaged food goods.
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