Cardboard DJ
Normally you need a traditional record player to listen to an LP, but GGRP thought, 'screw it.' Our clients don't.
Credits
| advertiser: | Griffiths, Gibson & Ramsay Productions sound design studio |
|---|---|
| agency: | Grey Canada, Vancouver |
Grey Canada‘s Vancouver office developed this unique direct mail execution to reach out to Vancouver-based Griffiths, Gibson & Ramsay Productions‘ existing and potential client base as part of a campaign promoting the sound design studio’s new brand identity. It’s a portable record player made only of cardboard that houses a record that can be played manually to hear an animated narration of a story called ‘A Town That Found it’s Sound,’ which illustrates the importance of sound in our everyday lives. We like the minimalist and evironmentally-friendly approach to playing records, but we would really like to know how it works.
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