Sniffin’ daisies
Now, thanks to Astral media and Coty Canada, taking public transit doesn't have to stink.
Credits
| advertiser: | Coty Canada |
|---|---|
| agency: | Astral Media Outdoor |
| producer: | Susan Riches |
| printer: | Grafixcor |
Coty Canada teamed up with Astral Media Outdoor to help make Torontonians’ morning commute stink a little less by developing transit executions like the one pictured to promote Coty’s fragrance, Daisy Marc Jacobs. Creative adorned with daisy-shaped decals that allowed commuters and passersby to scratch n’ sniff was planted on various transit shelters throughout Toronto. A promotional team visited the transit shelters, scratching and sniffing to drum up awareness about the experience.
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