That’s the ticket

Carleton University doesn't provide students with a textbook school experience.


advertiser: Carleton University
agency: Zulu Alpha Kilo

Zulu Alpha Kilo developed this blustery guerrilla execution for Carleton University at the Ontario University Fair in Toronto. Prospective students were invited to step into the wind booth where they were given 20 seconds to pluck a single ticket from hundreds of textbook pages that were also blowing around. Students successful in the endeavour get the chance to win a trip to Carleton to discovery why it would provide them with a unique learning experience that’s anything but textbook. Given that the school provides opportunities like taking classes in labs thousands of feet below the ground and thousands of miles away in Rwanda, we think what Carleton is saying sounds like a little more than just hot air.