Guys with guns
Vancouver Police Department's Emergency Response Team gets a facelift.
Credits
| advertiser: | Vancouver Police Department, ERT |
|---|---|
| agency: | Subplot Design |
| CDs: | Matthew Clark, Roy White |
| designer/writer/illustrator: | Matthew Clark |
| posters: | iStock |
| printer: | PacBlue |
When the Vancouver Police needed to set its Emergency Response Team apart from other law enforcement outfits, as well as forge a stronger connection to its primary audience – ERT officers themselves – it turned to Vancouver-based Subplot Design. The result is a new logo, featuring the silhouettes of two officers that form the letters ‘ERT,’ to help them feel cooler while they’re kicking criminal ass. Subplot also put together a poster campaign which features words that both describe the ERT and feature the letters ‘ERT’ in them.
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