Try this on for thighs
What do you do when the meat market's got you down?
Credits
| advertiser: | The Sprout |
|---|---|
| agency: | Target |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| copywriter: | Sarah Park |
| AD: | Natrix Ma |
| photographers: | Ned Pratt, Dejan Vuchichevic |
This guy looks like he has become weary of the unduly glorified meat market that is the bar scene, and the copy in this ad, developed by St. John’s-based Target, reads: ‘I never have trouble getting my hands on a plump breast or thigh. But it’s always the same. I’m not fulfilled. And the experience leaves me feeling tired and greasy afterward. I’m looking for something new. Fresh. Stimulating.’ But the ad is for The Sprout restaurant – a vegetarian eatery – and this guy hasn’t lost his appetite for homogenous bar babes, he is quite literally sick of the lack of variety in the meat market. To that we say, dude…you’re crazy.
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