Dump the diet
NEDIC wants women to drop their weight problem.
Credits
| advertiser: | National Eating Disorder Information Centre |
|---|---|
| agency: | Zulu Alpha Kilo |
| CD: | Zak Mroueh |
| AD: | Marketa Krivy |
| copywriter: | Troy McClure |
| interactive designer: | Jason Hatcher |
| designer: | Grant Cleland |
| account supervisor: | Sandra Stinchcombe |
| production manager: | Eileen Smith |
| studio: | Mike Thoang |
This Toronto transit shelter ad is part of a campaign, developed for the National Eating Disorder Information Centre (NEDIC) by Toronto-based Zulu Alpha Kilo, taking marketers and fashion industry leaders to task for casting thin women in their ads or fashion spreads. The skinny is that research indicates even brief exposure to such images negatively affects body image in girls and women, making them more susceptible to eating disorders. This execution encourages women to shed their weight problem by dumping their beauty magazines through a slot in the poster. Facetious greeting cards to beauty brands and fashion editors are another component of the gloves-definitely-off campaign.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply