Beauty in motion
Who knew that cars and figure skaters had so much in common?
Credits
| advertiser: | GM Buick |
|---|---|
| agency: | MacLaren McCann, Toronto |
| CD: | Sean Davison |
| group CDs: | Scott Couture, Gary Lennox |
| AD: | Scott Couture |
| copywriter: | Gary Lennox |
| agency producer: | Sarah Michener |
| account directors: | Kate MacNevin, Ming Tam |
| account executive: | Rebecca Chow |
| directors: | Mark Kudsi, Mathew Cullen |
| cinematographer/DOP: | Mark Plummer |
| prodco: | Motion Theory |
| line producer: | Bernard Rahill |
| post producer: | Peter Nelson |
| executive producer: | Javier Jimenez |
| editing co: | Motion Theory |
| music co: | Audioforce |
| composer: | tobias@audioforce |
| animation co: | Motion Theory |
| VFX: | Motion Theory |
Buick, the official vehicle of the Vancouver Winter Olympics, deconstructs the elegance and grace of a figure skater to illustrate how the new Buick Lacrosse shares those characteristics in this spot, developed by Toronto-based MacLaren McCann. Though they may both be things of beauty, we’re not so sure that the Buick can perform as well on ice. When was the last time you saw a four-door sedan do a triple axel?
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