Drawing the line

Too much of anything is never good. Except maybe moderation.


advertiser: Labatt
agency: Agency59
CCO: Brian Howlett

As an update to Labatt‘s ‘Know When to Draw the Line,’ slogan, Toronto-based Agency59 developed some static and dynamic online ads, including the ones seen in this video, that point out that there are certain times in life when people should draw the line. The ads, which are extending Labatt’s message of moderation to 19 to 24 year olds, are designed to run as leaderboard, skyscraper and big box executions. A contest element, ‘Draw the Line in Vegas,’ allows Canadians to post and share photos depicting their own examples of outrageous and over-the-top scenarios for the chance to win a trip to Sin City. Moderation huh? We always believed that beer and moderation were two things that just didn’t belong together, but hey…in the spirit of safety there’s a first time for everything.