Living Olympic
In advance of the Vancouver Olympics, Coca-Cola is urging Canadians to go for the green.
Credits
| advertiser: | Coca-Cola Canada |
|---|---|
| agency: | MacLaren McCann |
| executive CD: | Sean Davison |
| CDs: | Wade Hesson, Robert Kingston |
| writer: | Lauren McCrindle |
| AD: | Erin Wendel |
| group account director: | Kathleen Moss |
| account director: | Rebecca Stutley |
| senior account exedcutive: | Emily MacLaurin-King |
| broadcast production/agency producer: | Sarah Michener |
| prodco: | Code Films |
| line producer: | Gillian Marr |
| executive producer: | Thomas Rickert |
| director: | Fredrik Callingard |
| DOP: | Jo Eken Torp |
| edit house: | Panic & Bob |
| editor: | David Baxter |
| music house: | Vapor Music |
| pst FX: | Dave Giles, AXYZ |
This ad by MacLaren McCann for Coca-Cola Canada is part a fully integrated marketing campaign launched by the popco leading up to the 2010 Olympics in Vancouver. Supporting the Torch Relay, it invites Canadians to ‘live Olympic’ by promoting a healthy lifestyle and environmental sustainability, offering consumers the chance to carry the Olympic Flame for Coca-Cola. Or as one pundit described it, ‘like the RBC ad, but more ‘youthy’ and without animated dudes’.
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