Mini manufacturing

It ain't easy being green, even for an energy-efficient light bulb.


advertiser: WWF Canada
agency: DraftFCB, Toronto
CDs: Robin Heisey, Joe Piccolo, Chris Taciuk
ADs: Joe Piccolo, Oliver Brooks
copywriters: Chris Taciuk, Mike Richardson
agency producer: Kelly Cavanaugh
VP group account director: Jeremy Marten
account director: Nadine McLean
account manager: Jessica Jaskula
prodco: OPC, Toronto
director: Woods + Low

This spot by Toronto-based DraftFCB for WWF Canada shrinks the world down to a miniature size (and who doesn’t like miniatures?) to show that the process of manufacturing an energy-efficient light bulb is not as environmentally friendly as the finished product. Following the bulb’s journey from China to North America, the spot illustates that companies must rethink the way they manufacture even the greenest of products.