Soup’s on
Campbell's says more soup for you... but with less sodium.
Credits
| advertiser: | Mark Childs, Moya Brown, Adam Zitney, Gillian Aiken, Nicolle Nordmann, Andrea Dunn, Campbell Company of Canada |
|---|---|
| agency: | BBDO |
| account team: | Darlene Remlinger, Kate Torrence, Oliver Caron, Lynn Summers, Catherine Crow |
| producers: | Genevieve Clement, Jocelyne Dudoc |
| copywriters: | Brian Gill, Cher Campbell |
| production company: | Jet Films |
This spot by BBDO features a Campbell employee who wasn’t comfortable serving the comany’s soups to his family. Honesty can be painful; so can non-actors in commercials. This time the bravery pays off, and Campbell’s invitation to rediscover its sodium-reduced soups comes across as genuine.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply