Whad’ya lookin’ at?
Kia wants you to peer into its soul.
Credits
| advertiser: | Kia Canada |
|---|---|
| agency: | Publicis, Toronto |
| ECD: | Duncan Bruce |
| ACD/AD: | Gary Holme |
| CD/writer: | Pat Pirisi |
| producer: | Dale Harrison |
| VP/brand director: | Tony Ciccia |
| account supervisor: | Dan Clark |
| director: | Mark Gilbert |
| prodco: | Untitled Films, Toronto |
| executive producer: | Peter Davis |
| line producer: | Sean Cooley |
| DOP: | Robert Yeoman |
| production designer: | Stephen Sumney |
| AD: | Gus Black |
| editorial: | Mick Griffin, Rooster Post Production, Toronto |
| producer: | Melissa Kahn |
| asst. editor: | Jeff Poremba |
| music and sound design: | RMW, Toronto |
| composers: | Guido Luciani, Mark Rajakoovic |
| sound designer: | Paul Sealy |
| RMW music producer: | Ted Rosnick |
This ad, which plays on the mafia movie genre, is one of three 30-second spots developed by Toronto-based Publicis Canada that Kia Canada released to promote its new model, the Soul. This spot provides the back story to a 15-second teaser that aired a couple of weeks prior to Kia’s formal campaign launch, wherein you see the two pictured gentleman doing just what you see them doing now – staring right at you, or peering into your soul, if you will. Check out the teasers here.
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