What would Maris say?
A commercial narrated by Niles Crane? Ikea thought of that.
Credits
| advertiser: | IKEA Canada |
|---|---|
| agency: | zig |
| executive CD: | Martin Beauvais |
| ACD/Writer: | Michael Murray |
| ACD/AD: | Jason Hill |
| AD: | Craig Ferguson |
| copywriter: | Steve Barr |
| french writer: | Gerald Coulombe |
| coach: | Shelley Brown |
| planner: | Mark Aronson |
| team leader: | Lesley Rivard |
| project manager: | Natalie Sammut |
| print specialist: | Patti Ann Cochren |
| photographer: | Stacey Brandford |
| IKEA designer: | Janine Love |
| studio managers: | William Leung and Mazen Masour |
| production manager: | Jen Dark |
| studio operator: | Cade Chan |
| retouching: | Jeremy Thompson |
| agency producer: | Alina Prussky |
| french producer: | Liliane Clune |
| producer: | Merrie Wasson |
| executive producer: | Scott MacKenzie |
| production manager: | Dave Watson |
| production coordinator: | Pete Davidson |
| DOP: | Andrij Parekh |
| prodco: | Radke |
| director: | Eric Lynne |
| editing house: | Panic & Bob |
| editor: | Brian Williams |
| editor’s assistant: | Barry Potter |
| transfer: | Notch |
| music company: | RMW |
| music director: | Ted Rosnick |
| sound designer: | Tyson Kuteyi |
| media: | Mindshare |
This spot for Ikea Canada by zig utilizes the voice of David Hyde Pierce (a.k.a. Niles Crane from TV’s Frasier) to help exude the sense of serenity that some might feel when surrounded by an organized, accident-free home environment. Wait, accident free? As this commercial illustrates, Ikea products like the PAX wardrobe system help to avoid shoe avalanches. That’s right. They thought of that.
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