Words with a face
There's still nothing quite like the written word.
Credits
| advertiser: | The Montreal Gazette |
|---|---|
| agency: | Bleublancrouge |
| client services: | Francis Armstrong, Ève-Marie Boutet |
| CD: | Gaëtan Namouric |
| creative team: | Gaëtan Namouric, Justin Kingsley |
This TV ad is part of an evolution of Montreal newspaper The Gazette‘s ‘Words Matter’ campaign by Montreal-based Bleublancrouge, which also includes radio, print and interactive elements. This time, it’s promoting the paper’s coverage of the city’s municipal election, effectively illustrating that The Gazette‘s a better option for retrieving election info than your friends. Even the ones that take such things very, very seriously.
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