Heavy lifting

Grey's barbell ad nabs Best of Show at Best on Page.


advertiser: Special Olympics Canada
agency: Grey Canada
VP/executive CD: Carl Jones

This ad by Grey Canada for Special Olympics Canada recently took home two awards from Magazines Canada’s Best on Page awards, nabbing Best Full Page and Best of Show honours. It’s message is pretty clear: the guys and gals participating in the Olympic events are fierce competitors. Four hundred pounds is crazy heavy. The only kind of ‘barbells’ that exist in our vocabulary are the ones that ring when it’s last call.