Pandora effect
The world of Avatar lives in Toronto's Union Station.
Credits
| advertiser: | Fox Home Entertainment |
|---|---|
| agency: | Timbol Design |
| media: | Zenithoptimedia |
To promote the upcoming release of James Cameron’s Avatar, Fox Home Entertainment recreated the alien world of Pandora in Toronto’s Union Station with a multimedia domination, the largest ever implemented in the bustling commuter hub. Included are: a 15-foot replica of the ‘Hometree’ the…um…hometree of the Na’vi; the 10-foot tall blue aliens featured in the film; 2D versions of the film’s main (human) characters; large-scale decals on the walls, floors and pillars; and platform digital screens that roll footage from the film. For those who became depressed at the prospect of not being able to live in the fictional world after seeing the movie (there are actually documented cases of this…seriously…it’s called the ‘Pandora Effect’) don’t fret, you have four weeks to get your fix.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply