Plastic not-so-fantastic
Now that's a lot of water bottles.
Credits
| client: | The Clorox Company of Canada – Brita |
|---|---|
| agency: | DDB Canada, Toronto |
| media agency: | OMD Canada |
| ECD: | Andrew Simon |
| copywriter: | Matt Antonello |
| AD: | Paul Riss |
| agency producer: | Andrew Schulze |
| account managers: | Tiina Rand, Serena Trentini |
| marketing manager: | Brian Benaissa |
| executive producer: | Harland Weiss |
| production company: | OPC |
| director: | Woods & Low |
| DOP/cinematographer: | Adam Marsden |
| line producer: | Kristi Lippa |
| post production co.: | School Editorial |
| editor: | Brian Wells |
| colourist: | Eric Whipp |
| audio company: | Vapor Music |
| audio director/producer: | Davie Haymen |
| music: | Vapor Music Group |
| online: | SOHO |
In this new spot for Brita, launched in time for Earth Week, DDB Toronto wanted to show just how many plastic water bottles we use each year, and that there’s a more enviro-friendly way to get H2O. There’s something unsettling about a mountain of plastic bottles moving along with calming music in the background. Also creepy: the bottles make this house look like a strangely clean episode of Hoarders.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply