Repair, revitalize
Kia holds court to drive change.
Credits
| advertiser: | Kia |
|---|---|
| agency: | David & Goliath, Canada |
| executive CD: | Israel Diaz |
| sr. writer: | Greg Buri |
| sr. AD: | Basil Cowieson |
| account director: | Geoff Taylor |
| account manager: | Jeremiah Murlless |
| agency producer: | Melanie Lambertson, Christopher Coleman |
| assistant agency producer: | Tara Hall |
| director: | Drew Lightfoot |
| prodco: | Soft Citizen |
| executive producers: | Eva Preger, Link York |
| head of production: | Rob Burns |
| line producer: | Merrie Wasson |
| DOP: | Chris Soos |
| editorial: | Mark Pavia, PosterBoy Edit |
| color grading: | alter ego post |
| music: | TA2 |
| music director/chief musicologist: | Tommy Zee |
| online: | Crush |
As part of its new ‘Drive Change’ platform, through which Kia is weaving the notion of CSR into the fabric of its brand, the carco engaged in two revitalization projects. This time-lapse vid, developed by Toronto-based David & Goliath Canada, documents the transformation of a virtually unplayable basketball court at the Second Base Youth Shelter in Toronto. Looks like this project turned out to be a slam dunk.
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