Garden party
Kia extends its green thumb.
Credits
| advertiser: | Kia |
|---|---|
| agency: | David & Goliath, Canada |
| executive CD: | Israel Diaz |
| sr. writer: | Greg Buri |
| sr. AD: | Basil Cowieson |
| account director: | Geoff Taylor |
| account manager: | Jeremiah Murlless |
| agency producer: | Melanie Lambertson, Christopher Coleman |
| assistant agency producer: | Tara Hall |
| director: | Drew Lightfoot |
| prodco: | Soft Citizen |
| executive producers: | Eva Preger, Link York |
| head of production: | Rob Burns |
| line producer: | Merrie Wasson |
| DOP: | Chris Soos |
| editorial: | Mark Pavia, PosterBoy Edit |
| color grading: | alter ego post |
| music: | TA2 |
| music director/chief musicologist: | Tommy Zee |
| online: | Crush |
This video for Kia shows the second of two revitalization projects the brand engaged in as part of its new ‘Drive Change’ platform. Developed by Toronto-based David & Goliath Canada, Kia exercises its green thumb to build up the grounds at the Gilder Avenue location of Toronto Community Housing, including the creation of a common green space with a sitting area and sustainable gardens. Looks like Kia’s drive for change is in full bloom.
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