Being cheesy
What does it take to be a cheese roller?
Credits
| agency: | Taxi Vancouver |
|---|---|
| CD: | Jordan Doucette |
| AD: | Dan Bache |
| copywriter: | Will Seccombe |
| photographer: | Hans Sipma |
| photoshop: | Steve Pinter |
Strong, bold and a touch nutty – as this ad by Taxi Vancouver points out, these are the characteristics of blue cheese. Oh, and the cheese roller. That’s right, it’s that time of year where those of a cheesy disposition head to Whistler to take part in the Canadian Cheese Rolling Festival where they battle gravity and inertia to chase down a wheel of cheese speeding downhill. The winner gets to take home the runaway cheese wheel and the knowledge that he or she is the big cheese of cheese rolling.
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