Driving the distance
Kia drives change for the Winstanley family.
Credits
| advertiser: | Kia Motors Canada |
|---|---|
| agency: | David & Goliath, Toronto |
| CCO: | David Angelo |
| executive CD: | Israel Diaz |
| AD: | Basil Douglas Cowieson |
| copywriter: | Greg Buri |
| account executive: | Jeremiah Murlless |
| executive producer: | Christopher Coleman |
| agency producer: | Melanie Lambertsen |
| assistant producer: | Tara Hall |
| partner agency: | Innocean Worldwide Canada |
| senior vice president: | Dave Carey |
| account director: | Geoff Taylor |
| prodco: | |
| director: | Drew Lightfoot |
| executive producers: | Eva Preger, Link York |
| head of production: | Rob Burns |
| producer: | Merrie Wasson |
| production manager: | Dave Watson |
| editorial: | Stealing Time |
| executive producer: | Denise Shearer |
| editor: | Greg Edgar |
| colour: | Alter Ego |
| executive producer: | Lisa Hemeon |
| colourist: | Wade Odlum |
| post production and online: | Alter Ego |
| executive producer: | Lisa Hemeon |
| flame artist: | David Whiteson |
| music: | Tattoo Sound + Music |
| executive producer: | Dana Gadsden |
| director/chief Musicologist: | Tommy Zee |
This follow up to Kia’s commercials that saw the carco help to refurbish a youth shelter basketball court and a Toronto Community Housing garden, features the Winstanley family and how Kia drove change for them. Developed by David & Goliath Canada in partnership with Innocean Worldwide Canada, it tells the story of how Kia’s new 2011 Sportage saved the day for the mother and daughter. The video is in two parts; the first is the TV spot driving people to the web, the second is the web video that tells the family’s story.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply