What kind are you?

Fat Bastard has a wine for all sorts.

There are many types of bastards in this world: fat bastards, lazy bastards, nerdy bastards, super bastards (as pictured above) and even glorious bastards. They’re all included in a new campaign for Fat Bastard Wines developed by Toronto-based Gilbert + Davis Communications. With the tagline, ‘A french wine for every kind,’ they’re posted on hoardings in Toronto and Vancouver, sending out the call to bastards everywhere that there’s wine for them, no matter their bastardly leaning.