Fashion forward
The Bay shoots for the top this fall.
Credits
| advertiser: | The Bay |
|---|---|
| CD, The Bay: | Tony Smith |
| prodco: | Crush, Toronto |
| executive producer: | Patty Bradley |
| producer: | Janice Rebelo |
| design and animation: | Stefan Woronko |
| lead compositor: | David Whiteson |
| compositor: | Andres Kirejew |
| junior compositor: | Andre Arevalo |
| editorial: | Poster Boy, Toronto |
| editor: | Mark Paiva |
| sound design: | Apollo Studios |
| music consultation: | Peter Ralphs and Daniel Buckman, Bellosound |
| song: | Fred Falke Remix of Lykke Li’s I’m Good, I’m Gone |
This spot, which was created by Toronto-based prodco Crush, promotes The Bay’s new fall fashions, while also furthering its efforts to undergo a fashionable rebrand. It was produced using stills and behind-the-scenes footage from recent high-end photo shoots to create the sense that a fashion editor is picking and choosing the best shots and outfits. Our guess is that fashion editor is really supposed to be the fashion-forward customer. The department store is currently without a creative agency.
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