The
The Gazette drops the word 'Gazette.'
Credits
advertiser: | The Gazette |
---|---|
agency: | Bleublancrouge |
CD: | Gaƫtan Namouric, Dominique Trudeau |
creative team: | Martin Dupuis, Andrew Lord, Andrew Morgan |
client services: | Bernard Asselin, Francis Armstrong, Marianne Poirier |
illustrations: | Martin Dupuis |
agency producer: | Lisa Arduini |
web production: | Marie-Claude Roy |
TV prodco: | Blast media |
web prodco: | Five |
sound: | Audio Z |
music: | Bam Productions |
The ‘Words Matter’ campaign for the Montreal Gazette, developed by Montreal-based Bleublancrouge, keeps on truckin’ and this time the word that has always mattered most to this effort is nowhere to be found. On Oct. 20, the word ‘Gazette’ was dropped from the title to show how recognizable the stalwart paper is. It brought focus to a word that often doesn’t get enough credit: ‘The.’ This new iteration of the campaign includes radio, print, online, OOH and TV ads that use ‘The’ to highlight stories of interest.
Leave a Reply