Fast animation
Subaru creates a vehicular flipbook.
Credits
| advertiser: | Subaru Canada |
|---|---|
| agency: | DDB Canada, Toronto |
| CDs: | Andrew Simon, Todd Mackie, Denise Rossetto |
| associate CD: | Paul Wallace |
| copywriter: | Daniel Bonder |
| AD: | Yusong Zhang |
| agency producer: | Andrew Schulze |
| executive producer: | Harland Weiss |
| prodco: | OPC |
| director: | Woods and Low |
| DOPs/cinematographers: | James Gardener, Adam Marsden |
| line producer: | Tara Handley |
| post-production company: | AXYZ |
| compositor: | Dave Giles |
| transfer: | Alter Ego |
| colourist: | Wde Odlum |
| animation studio: | Starz |
| animator: | Kevin Adams |
| audio company: | Pirate Toronto |
| audio director/producer: | Chris Tait |
| sound design: | Chris Tait |
| music: | Chris Tait |
| editing house: | Posterboy |
| editor: | Brian Williams |
The cool thing about this spot for the Subraru WRX STI, which was created by DDB in Toronto, is that the zoetrope you see is real. It’s the speed at which the car’s driving that makes the 760 hand-drawn frames come to life. That’s definitely one way to exhibit a vehicle’s performance capabilities, as is an animated adventure that pits the car against challenging terrain and a giant robotic crab creature.
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