No soup for you
The Salvation Army pulls a fast one on grocery shoppers for Christmas.
Credits
| advertiser: | Salvation Army |
|---|---|
| agency: | Grey Canada |
| CD: | Carl Jones |
| copywriters: | Neal Khosla, Chris Tropak |
| AD: | Rick Mayzis |
| producer: | David Smith |
| prodco: | Holiday Films |
| director: | Wayne Craig |
| editor: | Steve Manz, Relish |
| audio production: | Tom Goudie, Pirate |
This video goes behind the scenes to show the making of a spot to promote the Salvation Army’s Christmas donation drive. Working with Grey Canada, the Sally Ann wanted to show Torontonians how people feel when basic necessities are out of reach. It’s frustrating and that’s exactly how the customers of a grocery store felt when, during regular business hours, the Sally Ann emptied the soup aisle of the store save for one box that was conveniently (not so much for the shoppers) out of reach.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply