Value the invaluable
Move over Steve Nash, Ontario nurses are the real MVPs.
Credits
| advertiser: | Ontario Nurses’ Association |
|---|---|
| agency: | Doug & Serge |
| CCO: | Doug Robinson |
| CD/AD: | Ian Schwey |
| ACD/copywriter: | Jason Buback |
| business manager: | Rachael Goodman |
| editing: | Chris Murphy, Relish |
This video and the accompanying OOH ad are part of a campaign, developed by Toronto-based Doug & Serge, for The Ontario Nurses’ Association. It shows that as much as we place high value on professional athletes, it’s registered nurses who are truly MVPs thanks to their priceless health care skills, leadership and knowledge. The vid shows nurses attending the ONA’s recent Biennial Convention earlier this month, getting a taste of what it’s like to be as celebrated as sports stars. After all, athletes aren’t curing cancer. Perhaps the hero worship should be reserved for those who help that process along day-in day-out.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply