Reach out
The Salvation Army wants Torontonians to reach out with some outreach.
Credits
| advertiser: | Salvation Army Canada |
|---|---|
| agency: | Grey Canada |
| CD: | Carl Jones |
| ADs: | Rick Mayzis, Dylan Moggey |
| copy: | Chris Tropak |
| photographer: | Cutius Latinga |
| account: | Jocelyn Renau, Paul Forest |
This bus shelter ad, developed by Grey Canada for the Salvation Army, is part of a campaign urging people to donate this holiday season. It asks the public to imagine themselves in the same situation as 3 million Canadians without access to everyday necessities. With a little outreach, they can help those for whom the means to live are out of reach. Click here to check out a video Grey made as part of the campaign, featuring an activation in a grocer store, that stimulant featured no too long ago.
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