Chicken channel
Swiss Chalet puts a flavourful spin on the small screen.
Credits
| advertiser: | Swiss Chalet |
|---|---|
| agency: | BBDO Toronto |
| media: | MEC |
It started with an ad by BBDO Canada featuring a Swiss Chalet employee dreaming about the possibilities of an all-chicken TV channel. Swiss Chalet thought, ‘why not?’ So, together with BBDO and MEC, it set out to make the fictional employee’s dream a reality and created the Rotisserie Channel on Rogers channel 208 – all rotisserie, all the time for the next three months. That’s some tasty TV.
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