Chicken channel

Swiss Chalet puts a flavourful spin on the small screen.


advertiser: Swiss Chalet
agency: BBDO Toronto
media: MEC

It started with an ad by BBDO Canada featuring a Swiss Chalet employee dreaming about the possibilities of an all-chicken TV channel. Swiss Chalet thought, ‘why not?’ So, together with BBDO and MEC, it set out to make the fictional employee’s dream a reality and created the Rotisserie Channel on Rogers channel 208 – all rotisserie, all the time for the next three months. That’s some tasty TV.