Shoe hospital

Modern Shoe Hospital likes to fix up famous slogans too.


advertiser: Modern Shoe Hospital
agency: Target
CD: Tom Murphy
creative group head: Jenny Smith
copywriters: Robert Mann, Beau Turner
AD: Beau Turner

The Modern Shoe Hospital is a fixer of famous shoes, allowing you a little bit more time with your favourite kicks. As this ad by St. John’s-based Target shows, it is also a fixer of famous slogans, in this case Nike’s ‘Just Do It’ mantra, in order to illustrate the service it provides. Thanks to a little bit of shoe doctoring, you can ‘Just Do it, Again’ with that treasured pair of Nikes.