Sunshine sumo
Subaru's portly pin-up.
Credits
| advertiser: | Subaru |
|---|---|
| agency: | DDB Canada |
| CDs: | Todd Mackie, Denise Rossetto |
| ACD/AD: | Paul Riss |
| ACD/copywriter: | Matt Antonello |
| photographer: | Chris Gordaneer |
| retoucher: | Chris Gordaneer |
| prodco: | Westside Studio |
| print producer: | Tom Nesbitt |
Yes, Subaru’s Sexy Sumo is back, promoting the carco’s 2011 Forester model. Working again with DDB Canada’s Toronto office, Subaru decided that on top of print ads, online and a TV commercial featuring the weighty wrestlers in a series of sexy poses and the tagline, ‘Sexy Comes Standard,’ it would give one of its portly spokesmodels more face time. Thus, Toronto Sun readers opening the February 17, 18, 24 and 25 editions will discover a new type of Sunshine Boy. A Sexy Sumo Sunshine Boy.
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