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The Colorectal Cancer Association of Canada wants a full moon.
Credits
| advertiser: | Colorectal Cancer Association of Canada |
|---|---|
| agency: | Ogilvy Montréal, Montréal, Canada |
| CD: | Martin Gosselin |
| AD: | Bernardo Andrada |
| copywriter: | Luc Dupéré |
| photographer: | Alain Desjean |
Ogilvy Montreal did up this cheeky bus ad for the Colorectal Cancer Association of Canada, encouraging people to drop their drawers for colorectal cancer screening and to visit Gettyourbuttseen.ca. There’s nothing quite like a drive-by mooning to get people’s attention regarding an illness that hits below the belt.
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