Defined by place

Location sets the University of Manitoba apart.

Winnipeg-based McKim Cringan George was tasked by the University of Manitoba to create a national campaign that positioned the university in a new way. So, they looked at how the prairie landscape makes the school what it is and how it helps students thrive academically, using strong descriptors like ‘visionaries,’ ‘conquerors’ and ‘trailblazers.’ Check out the campaign website here.