Root for the home team
New Era wants peanuts and crackerjacks.
Credits
| advertiser: | New Era |
|---|---|
| agency: | Element Eight Strategic & Sports Marketing |
The coming of spring signals the beginning of baseball season and essential to any baseball game, aside from players, a stadium, a crowd, etc. is the baseball hat. New Era makes those. To celebrate Major League Baseball’s opening day, the cap company sent out teams of professional singers around Toronto, Ottawa, Vancouver and Calgary, dressed as baseball fans, to serenade pedestrians with a rousing rendition of ‘Take Me Out to the Ball Game.’ Of course, Toronto’s the only city out of the group that has a Major League team, so it’s a little easier for people there to actually get to the ball game. Check out a video of the stunt here.
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