All apologies
Viagra says it's sorry.
Credits
| advertiser: | Viagra |
|---|---|
| agency: | Taxi |
| CCO: | Steve Mykolyn |
| co executive CDs: | Darren Clarke, Jason McCann |
| AD: | Nicole Ellerton |
| writer: | Mark Lewis |
| account director: | Kate Horne |
| agency producer: | Alina Prussky |
| director: | Christopher Guest |
Viagra’s apology is heartfelt: it’s sorry that it’s responsible for your buddy not making that portaging trip you’d planned, or dropping out of that Sunday golf game. This ad, in which the former happens, is part of a campign that follows a strategy Pfizer’s little blue pill has used to great effect for many years now: using humour as an ice-breaker for conversations between men and their wives and doctors about using Viagra.
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