Anonymous
Crime Stoppers puts the mask on the caller's face.
Credits
| advertiser: | Toronto Crime Stoppers |
|---|---|
| agency: | DDB Canada |
| prodco: | Untitled Films |
| post-production: | Alter Ego |
| editing co: | School Editing |
| audio: | Grayson Matthews Music + Sound |
| stock/casting: | Fade to Black |
| DOOH agency: | Onestop media |
| photographer: | Frank Hoedl, Westside Studio |
| printing: | Pristine Printing |
| PR: | Michael Communications PR Group |
| wild posting agency: | Grassroots Advertising |
As this Crime Stoppers Toronto ad (created pro bono by DDB Canada and a variety of partners who also donated their time) shows, the organization turns the table on criminals by exposing them while keeping those who call to provide tips safely anonymous. The robber in the spot probably didn’t wake up that morning thinking he’d be the one getting spooked.
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