Crime Stoppers puts the mask on the caller's face.


advertiser: Toronto Crime Stoppers
agency: DDB Canada
prodco: Untitled Films
post-production: Alter Ego
editing co: School Editing
audio: Grayson Matthews Music + Sound
stock/casting: Fade to Black
DOOH agency: Onestop media
photographer: Frank Hoedl, Westside Studio
printing: Pristine Printing
PR: Michael Communications PR Group
wild posting agency: Grassroots Advertising

As this Crime Stoppers Toronto ad (created pro bono by DDB Canada and a variety of partners who also donated their time) shows, the organization turns the table on criminals by exposing them while keeping those who call to provide tips safely anonymous. The robber in the spot probably didn’t wake up that morning thinking he’d be the one getting spooked.