Pay attention
The CDA wants you to look closely.
Credits
| advertiser: | Canadian Dental Association |
|---|---|
| agency: | DDB Canada, Vancouver |
| CDs: | Dean Lee, Cosmo Campbell |
| copywriter: | Neil Shapiro |
| AD: | Chris Moore |
| agency producer: | Sue Bell |
| account manager: | Scott Barr |
| film company: | Epoch Films, Suneeva |
| director: | Jessica Sanders |
| DoP: | Nicole Whittaker |
| line producer: | Mary Livingston |
| post-production Co: | JMB Post |
| editor: | Daniel Pruger |
| post facility: | JMB Post |
| animator/SFX: | Randy Egan |
| audio company: | Wave Productions |
| recording studio: | Wave Productions |
| audio house producer: | Craig Zarazun |
| audio house engineer: | Craig Warrian |
| casting agent: | Good People Casting |
| colourist: | Randy Egan |
Puppies are cute, but as this clever spot by DDB in Vancouver for the Canadian Dental Association points out, sometimes it’s the things that don’t jump out at you at first that actually require the most attention. If you don’t know what you’re looking for it can be easy to miss.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply