The pride flag
PFLAG Canada raises flags and awareness.
Credits
| advertiser: | PFLAG Canada |
|---|---|
| agency: | Draftfcb |
| creative team: | Santiago Fernandez-Concha, Braeden Laverty |
| media: | Astral Media, CBS Outdoor, Metro, Now Magazine, The Grid |
May 17 was International Day Against Homophobia across Canada and to raise awareness, PFLAG Canada launched a campaign that included this print ad. Conceived by Draftfcb’s Santiago Fernandez-Concha and Braeden Laverty, the ad points to the statistic that one third of suicides are committed by people who are gay, lesbian, bisexual or transgender.
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